The Trident Edge
The Trident Edge daily, high-energy strategies and motivation to help pressure washing and paver sealing professionals sharpen their skills, grow their profits, and dominate their local market.
It’s where business know-how meets mindset mastery, giving you the tools to lead your day, win your customers, and build a reputation that sells itself.
Podcasting since 2025 • 22 episodes
The Trident Edge
Latest Episodes
Episode 22 – Keith Ayotte: Trident Sales Rep North East
In this episode of The Trident Edge, Mike sits down with Keith, one of Trident’s sales reps for the North East, to give contractors a chance to really get to know him. Keith shares his background, his approach to supporting contractors, and how...
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Season 1
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Episode 22
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1:24:57
Episode 21 – The Trident Edge Playbook: 20 Lessons That Sharpen Your Business
Today’s a milestone... we’ve made it through 20 powerful lessons together. And now it’s time to bring it all together into one big roadmap for your business.Here’s the exciting part: I’ve turned these lessons into
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Season 1
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Episode 21
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6:39
Episode 20 – Your Brand is Bigger Than Your Logo
Today we’re digging into a truth that a lot of contractors overlook... your brand isn’t just your logo or your truck wrap. Your brand is the experience people have with you every time they see your work or hear your name. If you want to learn m...
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Season 1
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Episode 20
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4:41
Episode 19 – Stop Working In the Business, Start Working On the Business
Today we’re talking about one of the hardest shifts a contractor has to make: moving from working in the business to working on the business. It’s a tough leap, but it’s the difference between owning a job and owning a company...
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Season 1
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Episode 19
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5:02
Episode 18 – Tools Don’t Build Businesses, People Do
Now, today we’re talking about a myth I hear all the time that the right tools are the secret to success. Don’t get me wrong, I love a shiny new sprayer or a truck that turns heads, but here’s the truth: tools don’t build businesses. Peop...
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Season 1
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Episode 18
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4:24