The Trident Edge
The Trident Edge daily, high-energy strategies and motivation to help pressure washing and paver sealing professionals sharpen their skills, grow their profits, and dominate their local market.
It’s where business know-how meets mindset mastery, giving you the tools to lead your day, win your customers, and build a reputation that sells itself.
Episodes
28 episodes
EPISODE 28: Your Mindset Walks Into the Job Before You Do
In Episode 28 of The Trident Edge Podcast, Mike dives into how your mindset shows up on the job before you ever step out of the truck. With humor, motivation, and real-world contractor insight, this episode explains how confidence, energy, and ...
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Season 1
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Episode 28
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4:11
EPISODE 27 - It’s Not Talent… It’s Systems
In Episode 27, Mike explains why talent alone isn't enough to build a reliable, scalable paver sealing business. Systems create consistency, reduce mistakes, and free you from burnout. Learn simple, repeatable processes you can implement immedi...
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Season 1
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Episode 27
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4:00
EPISODE 26: You Don’t Have a Customer Problem, You Have a Targeting Problem
In Episode 26, Mike talks about why you’re attracting the wrong customers and how simple shifts in pricing, communication, and positioning can transform your client base. When you control your messaging, you control who you work with.For...
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Season 1
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Episode 26
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5:26
EPISODE 25: Preparation Is the Shortcut
In Episode 25, Mike breaks down one of the biggest skills in any service business: preparation. Most problems on the job could be avoided with better prep, clearer communication, and a little more intention. Learn how preparation becomes your s...
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Season 1
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Episode 25
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4:50
Episode 24: Raising Your Prices Without Losing Customers
In Episode 24, Mike breaks down how to raise your prices without losing customers and why confidence, communication, and value matter far more than the number on the estimate. Learn how small price increases add up fast and attract better, more...
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Season 1
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Episode 24
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4:43
EPISODE 23: The Customer Experience Begins Before You Ever Arrive
In this episode, Mike talks about why the customer experience actually starts before you ever arrive on the job and how tightening up your communication can instantly build more trust, confidence, and repeat business. It’s simple, powerful, and...
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Season 1
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Episode 23
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4:24
Episode 22 – Keith Ayotte: Trident Sales Rep North East
In this episode of The Trident Edge, Mike sits down with Keith, one of Trident’s sales reps for the North East, to give contractors a chance to really get to know him. Keith shares his background, his approach to supporting contractors, and how...
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Season 1
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Episode 22
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1:24:57
Episode 21 – The Trident Edge Playbook: 20 Lessons That Sharpen Your Business
Today’s a milestone... we’ve made it through 20 powerful lessons together. And now it’s time to bring it all together into one big roadmap for your business.Here’s the exciting part: I’ve turned these lessons into
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Season 1
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Episode 21
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6:39
Episode 20 – Your Brand is Bigger Than Your Logo
Today we’re digging into a truth that a lot of contractors overlook... your brand isn’t just your logo or your truck wrap. Your brand is the experience people have with you every time they see your work or hear your name. If you want to learn m...
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Season 1
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Episode 20
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4:41
Episode 19 – Stop Working In the Business, Start Working On the Business
Today we’re talking about one of the hardest shifts a contractor has to make: moving from working in the business to working on the business. It’s a tough leap, but it’s the difference between owning a job and owning a company...
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Season 1
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Episode 19
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5:02
Episode 18 – Tools Don’t Build Businesses, People Do
Now, today we’re talking about a myth I hear all the time that the right tools are the secret to success. Don’t get me wrong, I love a shiny new sprayer or a truck that turns heads, but here’s the truth: tools don’t build businesses. Peop...
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Season 1
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Episode 18
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4:24
Episode 17 – Weathering the Storms
Today we’re talking about something every contractor deals with sooner or later... storms. And I don’t just mean the Florida thunderheads that sneak up on you halfway through a sealing job. I’m talking about all the storms that hit your b...
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Season 1
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Episode 17
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5:20
Episode 16 – The Confidence Contract
This is Episode 16, and today we’re talking about confidence, the silent contract you make with every customer and every crew member you work with. Confidence doesn’t mean being cocky. It means showing up prepared, professional, and...
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Season 1
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Episode 16
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4:11
Episode 15 – Marketing That Actually Works
Today we’re diving into marketing, not the stuff that burns cash and brings in crickets, but the simple strategies that actually put jobs on your schedule. By the end of this episode, you’ll know which marketing moves pay off, how to track what...
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Season 1
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Episode 15
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3:55
Episode 14 – Building a Crew That Cares
Today we’re talking about one of the biggest game changers in business... your crew. You can have the best equipment and the best sealer, but if your team doesn’t care, customers will feel it. In this episode, I’ll share how to build a crew tha...
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Season 1
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Episode 14
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3:59
Episode 13 – Don’t Compete on Price, Compete on Value
Today we’re tackling one of the biggest traps contractors fall into, competing on price. There will always be someone cheaper, and chasing that game leaves you exhausted and broke. In this episode, I’ll show you how to stop selling yourself sho...
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Season 1
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Episode 13
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4:16
Episode 12 – The Follow-Up Fortune
Today we’re talking about one of the most profitable habits in business...following up. Too many contractors lose jobs, repeat work, and referrals simply because they don’t circle back. In this episode, I’ll show you how to turn simple follow-u...
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Season 1
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Episode 12
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4:18
Episode 11 – Own Your Backyard Before You Conquer the World
Today we’re talking about focus: specifically, why trying to cover every market at once will slow you down, and why dominating your own backyard first gives you the foundation to expand later. By the end of this episode, you’ll know how to iden...
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Season 1
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Episode 11
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4:27
Episode 10 – Pressure Makes Diamonds
Today we’re talking about pressure. Every contractor deals with it, tough customers, equipment breakdowns, weather delays, or just the grind of a long week. But here’s the truth: pressure isn’t the enemy. It’s the force that can make you strong...
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Season 1
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Episode 10
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4:36
Episode 9 – The Referral Engine
Today we’re talking about referrals: the cheapest, easiest, and strongest source of new business you’ll ever have. In this episode, I’ll share how to turn happy customers into raving fans who send steady work your way, why asking for referrals ...
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Season 1
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Episode 9
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4:52
Episode 8 – Know Your Numbers, Grow Your Numbers
Today we’re talking about numbers and why knowing your costs, profits, and margins is the difference between being busy and being truly profitable. Too many contractors guess instead of track, and that’s why they stay stuck. By the end of this ...
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Season 1
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Episode 8
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4:41
Episode 7 – The Energy You Bring is the Energy You Get
Today’s episode is about energy, the kind you bring into every job, every estimate, and every interaction. Your crew and your customers feed off you. If you show up dragging, everyone else drags. If you show up fired up, they feel it too. By th...
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Season 1
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Episode 7
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5:20
Episode 6 – Systems Beat Stress
Today we’re talking about stress, and how it’s usually not the work that burns you out, it’s the lack of systems. In this episode, I’ll break down how simple processes for estimates, job prep, and follow-ups can take chaos out of your business ...
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Season 1
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Episode 6
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5:06
Episode 5 – The 3 Biggest Profit Leaks in Your Business
Today we’re tackling a big one, profit leaks. It’s not always about getting more jobs. Sometimes it’s about keeping more of the money you’re already making. In this episode, we’ll break down the three biggest ways contractors lose profit withou...
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Season 1
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Episode 5
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4:49
Episode 4 - Turning “Just Looking” Into “Where Do I Sign?”
Today we’re talking about those customers who say they’re “just looking.” It’s not a dead end - it’s usually just hesitation. In this episode, I’ll walk you through how to ask the right questions, paint the right picture, and guide those ...
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Season 1
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Episode 4
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4:20